Taking baking skills to the next level


Kuali Bakers is an initiative to empower small enterprises and home bakers to enter the baking industry.

ARE you a home baker or aspiring cake entrepreneur who wants to enhance your baking skills or know-how to improve your business?

Then Kuali Bakers, a collaboration between Kuali and Anchor Food Professionals launched in conjunction with the Hari Raya festive season, is the community for you.

“Kuali Bakers is an initiative to empower small enterprises and home bakers to enter the baking industry,” said Star Media Group Food Vertical (Digital Products) head Karen Lim.

“We are partnering with Anchor Food Professionals to provide aspiring baking entrepreneurs with the technical help, inspiration and information to make their ventures a success.”

Members will get to enjoy exclusive online baking classes by Anchor Food Professionals, monthly newsletters offering baking tips by a prestigious culinary school, join members-only contests and win prizes as well as access entrepreneur courses on making baking a career.

Kuali Bakers is an online-based community that is also connected to the Kuali mobile app.

“Kuali app’s artificial intelligence (AI) feature is able to recognise Anchor Food products using a smartphone’s camera feature,” said Lim.

“A user just needs to load the Kuali app, launch the camera function and point it at the Anchor product. They will then get recipes based on that product.”

On the partnership, Anchor Food Professionals Food Service director Jack Tan said there was a natural synergy between Anchor and Kuali as both shared the same passion — food and people.

“We strive to provide world-class quality dairy from New Zealand, focus on food development through recipe ideas and different flavour combinations, as well as challenge the boundaries through fusion cooking such as by adding dairy into local cuisines.

“By sharing our expertise and experience working with food and beverage businesses, backed by global professional culinary experts and pastry chefs, we hope to be able to help aspiring home baking entrepreneurs to further unleash their potential.

“Kuali app’s AI feature will create new and innovative ways for consumers to learn and explore new ingredients, recipes and cooking methods,” he said.

Tan said Kuali Bakers members would have access to online and offline skills enhancement classes related to baking, share upcoming trends and discover ways to increase their profits.

“What excites me is the potential of this partnership to connect and engage with millions of home bakers and consumers in Malaysia, whether they are looking at enhancing their baking skills or exploring new recipes.

“The partnership will enable us to launch exclusive recipes, share tips and tricks on cooking via #cookwithAnchorDairy as well as drive awareness and engagement campaigns.

“We hope to encourage more successful home baking entrepreneurs by getting other entrepreneurs to talk about their journey and share professional business tips,” said Tan.

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