Campaign aims to give women a taste of empowerment


  • Food News
  • Friday, 20 Mar 2020

MAGGI CukupRasa’s “Tak Kenal, Tak Cinta” campaign continues into its second year to inspire, encourage and empower women to pursue their dreams.

“Nestlé is a strong advocate of diversity and inclusivity. ‘Tak Kenal, Tak Cinta’ embodies this spirit and we are confident that Malaysian women will feel supported to take on new challenges whether in the workplace or at home,” said Nestlé (M) Bhd chief executive officer Juan Aranols.

Part of the project includes a video titled “Tak Kenal, Tak Cinta – Wanita Cukup Berani” featuring Maggi CukupRasa brand ambassador Datin Paduka Eina Azman and three other inspirational Malaysians — Anne Idris, Nadeera Ismail and Norjiah Jeeffery — who share their stories of overcoming difficulties by trying something new.

Anne owns a bakery called My Mum’s Bakery while Nadeera started her career as a make-up artist six years ago. Norjiah is the first female forklift driver at Nestlé who has broken stereotypes and is very good at her job.

“We are privileged to have inspiring, insightful women from different walks of life sharing their ‘never try, never know’ experiences — women who share the same values as us.

“We hope their stories will generate a ripple effect,” said Maggi, Nestlé (M) Bhd business executive officer Geetha Balakrishna.

Maggi has also collaborated with WomenWill, a Google initiative, to launch a nationwide project to support confidence enhancement and entrepreneurial skills for women across Malaysia.

There will be workshops to create economic opportunities for women to grow and succeed in life — from introducing them to technology to upgrade their skills to creating a positive difference in their lives.

Geetha said: “The collaborative goal is to extend the empowerment of ‘Tak Kenal, Tak Cinta’ to a space where women can learn and ask questions in a community setting.

“We included cooking classes because cooking doesn’t just make us independent and resourceful, it also helps develop our confidence — both in and out of the kitchen”.

Google Malaysia country head Marc Woo added, “We aim to help Malaysian women make the most of technology to build skills, get inspired and connect with each other through ‘Women Will’.

“Whether you are a business owner, aspiring entrepreneur, jobseeker or housewife, we have something for you in the programme.”

The series of upskilling workshops will offer four modules — confidence building; soft skills building; starting one’s own business; and cooking tasty, balanced meals.

The sessions are scheduled to take place on July 15 (Kota Baru), Aug 18 (Penang) and Sept 20 (Kota Kinabalu).

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