Food fiesta to attract black beer lovers

For the very first time outside of Ireland, guests will be able to take their own #STOUTie — their selfie printed on the foam head of their Guinness beers.

MANY do not know that the first Thursday of every November is International Stout Day.

In celebrating the iconic black beer, Guinness will be available for a special price in selected bars across Malaysia.

To kick things off, Guinness visited Star Media Group to treat its employees to an after-work drink.

As part of the overall “Guinness Time” events which have been running from September, the International Stout Day promotions are only a taste of what’s to come this month for Guinness fans.

Taking place at The Gasket Alley, Petaling Jaya, on Nov 30 and Dec 1, the Guinness Flavour by Fire food festival is set to delight stout lovers and foodies alike.

Celebrating the power of heat to impart flavour — just as the roasted barley used in Guinness gives it its distinctive taste and famed black colour — Guinness Flavour by Fire will see four local chefs presenting a delectable spread of grilled and barbecued food to tantalise visitors.

Celebrity chefs Sapna Anand from Goa by Sapna, and Sherson Lian and Johnny Fua of Kitchen Mafia will be serving up a range of fiery Indian fusion dishes and a selection of outback-style, open-flame flavours respectively.

Meanwhile, Kam Kok Fung from Burnin’ Pit’s signature Texas-style BBQ Beef brisket and Suren Krishnan of Tipsy Boar’s range of handmade artisanal pork sausages and Guinness-glazed slow-roasted pork knuckle will satisfy the heartiest appetites.

There will also be plenty of fun and games, live music as well as opportunities to win exclusive Guinness merchandise throughout the weekend.

Even more exciting will be promotional prices on Guinness stouts. From individual glasses up to sets of 10, it’s a great opportunity to invite family and friends out to enjoy ”Guinness Time”.

Groups of up to 10 people can take advantage of a special pre-ordered “Party Keg” package, which comes with an entire keg and your very own barman to serve you, as well as platters of food, T-shirts and vouchers.

Heineken Malaysia Guinness and Diageo Brands marketing manager Archana Sridhara said, “Guinness is a great beer to pair with all sorts of food, but it really excels when served alongside dishes with roasted and grilled flavours. This, plus the games, live music and chance to take your own #STOUTie makes the Guinness Flavour by Fire festival the perfect way to celebrate ‘Guinness Time’ with your friends and family over a weekend.”

Admission to Guinness Flavour by Fire is free, but those who register online in advance via will earn themselves a free Guinness to help get the party started.

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