OCTOBER is Dutch Lady Breakfast Month and the milk brand is partnering Kellogg’s to give away 50,000 sets of breakfast for free from Oct 21 to 31 at several LRT stations in the Klang Valley.
The initiative, to be held from 6am to 11am, is in line with Dutch Lady Milk Industries Bhd’s (DLMI) efforts to boost the daily nutrient needs of Malaysians by pairing their breakfast with a glass of milk.
“Breakfast is the first nourishment our body gets after eight to 12 hours of fasting from the last meal.
“It fuels our body and brain by providing the nutrients we need for the day ahead. This is why a nutritious breakfast is important to give us a strong start to the day, ” said DLMI Consumer Dairy marketing director Ramjeet Kaur Virik.
Despite the benefits of eating breakfast, people tend to skip it most of the time.
According to the Asia Pacific Healthy Breakfast Survey, the key reasons Malaysians decided to skip breakfast were convenience and accessibility, lack of time and the amount of effort required to prepare breakfast.
Although it is easy to skip breakfast, it is crucial to make starting the day with a full, nutrient-dense meal a top priority.
In fact, a nutritious breakfast can be easily accessible and quick to prepare, such as pairing your breakfast with ready-to-drink milk.
“Milk is one of the most nutritionally complete beverages. The Health Ministry recommends including milk as part of our daily balanced diet under the Malaysian Dietary Guidelines food pyramid, ” said Ramjeet.
She pointed out that Malaysians were consuming way less milk than what the body needs to reap its nutritious benefits.
“According to the Malaysian Adults Nutrition Survey 2014, adults are consuming only 0.4 glasses of milk per week as opposed to the Malaysian Dietary Guidelines recommendation of one to three glasses per day.
“Children did not fare any better. Based on the South- East Asian Nutrition Survey, Malaysian children drink only half a serving of milk a day, only 5% of children actually meet the recommended two servings of milk daily.
“Each glass of 250ml of Dutch Lady PureFarm or +Protein milk provides not only calcium but high-quality protein too. Besides that, milk contains other essential nutrients such as vitamin D, A and B2.
“So drinking a glass of milk at breakfast is the easiest way to boost your nutritional intake in the morning, ” Ramjeet added.
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