Japanese food chain opening new outlet in Cameron Highlands

Pepper Lunch’s signature chicken (left) and beef (right) pepper rice, served on iron plates.

A JAPANESE steakhouse is looking to expand its presence in Malaysia.

Pepper Lunch is a Japanese restaurant chain with nearly 500 outlets worldwide serving sizzling steaks, pasta and Japanese-style curry rice.

The chain entered the Malaysian market in 2019 and its latest outlet was launched at KL East Mall in Jalan Lingkaran Tengah 2, Kuala Lumpur.Kusnadi says Pepper Lunch aims to have 20 outlets in five years.Kusnadi says Pepper Lunch aims to have 20 outlets in five years.

Its other outlets are at SkyAvenue mall in Genting Highlands and Central i-City mall in Shah Alam.

A new outlet will be launched next month in Cameron Highlands, Pahang.

During the launch, it was announced that Pepper Lunch Malaysia was teaming up with Boga Group in Indonesia to achieve its expansion goal.

Boga Group is the largest operator of Pepper Lunch outlets outside Japan.

Its president Kusnadi Rahardja said, “Pepper Lunch has been growing in Malaysia and our goal is to have 20 outlets in five years”.

Popular dishes include the Sirloin Steak, Beef Pepper Rice, Chicken Pepper Rice, Beef Aglio Olio and Cheesy Omelette Chicken or Beef.

At Pepper Lunch, customers cook their meals on an electromagnetic cooker.

The iron plate can be heated up to 260°C in 70 seconds and remains hot at 80°C for over 20 minutes.

Meat grilled at this temperature is said to remain tender and juicy.

The iron plate can also keep the food warm for longer.

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