Film producer Ahmad Puad Onah is hopeful that his latest family oriented fantasy film Duyung, starring Maya Karin as a mermaid and funnyman Saiful Apek as an environmentalist, can exceed box-office expectations when it opens in cinemas today. Ahmad, who is also the general manager of Grand Brilliance Sdn Bhd (GBSB), previously announced that he targets the film to reap as much as RM10mil in the box-office. 

It was not an empty boast when Ahmad announced this but a reflection of what he considers a real possibility even though no Malay film to date has achieved such numbers. On average, a Malay film that does well in the box-office collects around RM2mil to RM3mil but recently some films such as Cicakman and Jangan Pandang Belakang have taken in over RM5mil in the box-office.