In the film Hitch, we see the title character – Alex “Hitch” Hitchens (Will Smith) – conduct his business over the phone. Hitch is a guy who helps men around New York to woo the women of their dreams. He makes his initial contact with these men through his mobile phone before deciding to meet with them or not. And one of the tools he tells his client to use is – you guessed it – a phone. After all, phones also help when you want to start flirting with a special someone.  

Where is all this leading to? A chance to win a phone, of course, not a date.