Concept of identity


Indonesian artist Eko Nugroho¿s exhibition titled, 'We Are What We Mask' features photos of Singapore Tyler Print Institute staff wearing big masks that he made, including Nor Jumaiyah (left) who stood in a taxi queue with a mask on.

Indonesian street artist Eko Nugroho mixes pop with the politics of his homeland.

Back in January, Louis Vuitton asked the Indonesian street artist Eko Nugroho to help design a new scarf. The luxury brand has become a master of these kind of collaborations, which have come to be known as “artketing” – combining the world of fine art with mass consumer marketing – but it has tended toward artists who are more established internationally, like Takashi Murakami, Richard Prince and most recently Yayoi Kusama. The decision to select Nugroho was a sign of his quick rise.

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