Indonesian street artist Eko Nugroho mixes pop with the politics of his homeland.
Back in January, Louis Vuitton asked the Indonesian street artist Eko Nugroho to help design a new scarf. The luxury brand has become a master of these kind of collaborations, which have come to be known as “artketing” – combining the world of fine art with mass consumer marketing – but it has tended toward artists who are more established internationally, like Takashi Murakami, Richard Prince and most recently Yayoi Kusama. The decision to select Nugroho was a sign of his quick rise.