BUSINESSES operating in California are required to be in compliance with a sweeping new privacy law, the California Consumer Privacy Act (CCPA), starting this month.
They’ll have a few months to figure out the specifics, because the state’s attorney general is still working out the final rules and isn’t expected to start enforcement until July. But the new requirements are already causing widespread anxiety among many businesses that handle consumer data.
A wave of startups, law firms and consultants are looking to take advantage of that anxiety, and to capture some of the US$55bil (RM225.8bil) that companies are expected to spend on initial compliance with the law. Bart Willemsen, an analyst at Gartner who advises clients on compliance, has identified over 200 companies pitching products to help companies adhere to privacy rules. None of them actually offer a comprehensive solution. “There’s no single silver bullet, ” he said.
The CCPA mandates that businesses are able to tell customers what data they have gathered about them, and to stop selling that data upon request. That requires companies to be more conscious of what data they keep and where they keep it. Building those tools from scratch can be complicated and expensive.
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