Growing health awareness a boon for new condensed milk maker

Wider reach: Anas and Atirah are aiming to expand into the B2B segment once it obtains its halal certification.

SUGAR is sweet to the taste but not to our health. And the team behind Potonguler F&B Sdn Bhd wants consumers to know that they can have the sweetness without sugar.

“Sweetness is a taste, you don’t need the calories from sugar to get that sweetness. Consumers are more health conscious now and they are looking for alternatives. So there is a big demand for products like ours,” says Anas Lufti Norman, chief information officer of Potonguler.