THE push to go cashless will be a boon for payment platform Billplz. With merchants having to offer more digital payment options to their customers, chief executive officer Nazroof Hakim says the company is barely scratching the surface of the payments market.Billplz currently processes about RM2mil to RM3mil a day on its platform and the amount is expected to increase as the market grows.
“The market is massive. Cumulatively, we haven’t even hit 10% of Malaysia’s GDP. And every year, you see half a million new market participants entering the marketplace. So we have many individuals coming to us for our services. That’s how hungry the market is. There is a lot of room to grow, ” he says.