Reaching the market: (from left) Rev Asia Malay content general manager Hafriz Zulpakar, Avana Facebook Commerce e-commerce consultant Zodie Hanafiah, Digi Business corporate SME head Khairan Nasir, Shopee business development consultant Mohd Loqman and Google industry manager Karthik Karunanithy at a MY Digital SME workshop in Kota Bharu.
WHILE small and medium enterprises (SMEs) provide two-thirds of the total jobs in the country, the majority of the sector has yet to go through a digital transformation by leveraging on the various solutions available.
As globalisation brings about stiffer competition, SMEs can leverage digitalisation to level the playing field, utilising tools previously only accessible to large corporations.
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