Aligning business with education

Looking ahead: The three Yayasan PKT scholarship graduates, seen here with Zamra (right), are excited about their prospects in the industry.

CORPORATE social responsibility (CSR) must be targeted, meaningful and impactful, but these aspects are often overshadowed by publicity stunts or one-off efforts. Not so for PKT Logistics Group Sdn Bhd.

Its group chief executive and managing director Datuk Michael Tio believes that CSR needs to be aligned with business goals to ensure continuity and positive impact, which is aligned with the triple bottom line framework.