Hitting the bullseye: Wan Mohd says clearly defining a target market will help craft a more effective marketing strategy.
HAVING a well-defined target market is crucial for small businesses, says Wan Mohd Azizul Solehin, founder of Pasir Pekan Food Industries. This is perhaps something that companies are aware of but often forget in their enthusiasm to get their products off the ground and into the hands of consumers.
Such was Wan Mohd’s ordeal when he tried to help his family diversify the business.
