Building friendships, growing together

Mah with the company’s haul at SOBA 2017. Forefront International has won the Best Employer award four years in a row.

The fact that employees at Forefront International are a tight-knit lot is probably nothing new. A steamboat lok-lok truck party, a Songkran-themed water fest, fun outings, games, trips – their activities are the stuff of legend.

These pursuits are important, said chief executive officer, Darien Mah, as they help build friendships among his employees.There is a big emphasis on people at the creative agency and considerable effort goes into improving job satisfaction for its staff. After all, Forefront has been a winner in The Star Outstanding Business Awards’ (SOBA) Best Employer category for four years in a row now.