COMPANIES that have attain a certain level of success often try to give back to the community through various CSR initiatives. This may include a jumble of random efforts like making visits to orphanages and making donations to charitable organisations.
For property developer Orando Holdings Sdn Bhd, education make up the base of its CSR programmes.
Managing director Datuk Eng Wei Chun counts it a meaningful effort to be able to help educate the younger generation to be more productive and lead a better life.
After all, it is said: give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime.
“This will give them the ability to survive independently and improve their lives moving forward. So, education is not just a one-off help,” he says.
Orando won the Platinum prize for Best in CSR in the above RM25mil revenue category at The Star Outstanding Business Awards (SOBA) 2017.
The property developer also took home the Platinum prize in Best in Marketing.
Some of Orando’s earlier efforts included working with a media group to sponsor newspapers to schools to help students have a better understanding of English.
Eng says he received a lot of notes of appreciation for the sponsorship which encouraged him to not only keep it up, but to also do more. The company continued to sponsor more of other programmes for school children.
Among these were contests that required students to craft public service announcements posters and short videos that portrayed patriotism.
It’s different from contributing resources to the less fortunate, says Eng. Such contests and projects will help students to be far-sighted and to think progressively.
“These students are our future. If they are more moderate, the country will move forward faster. When you create a more healthy and conducive environment for them, I don’t see why we can’t prosper,” he says.
Eng hopes these video projects would also foster unity and teach the younger generation to have a greater love for the country.
“When a country becomes stronger, there will eventually be less and less needs to be met. So we need to give our teenagers a chance to be more knowledgeable and to have a more progressive mindset,” he adds.
Orando has been partnering other companies to continue pushing for more projects with schools or for students.
In his personal capacity, Eng also hopes to eventually start up tuition centres in rural areas to offer free English classes for secondary school students.
“I see that a lot of Malaysians sometimes find it hard to compete on the international platform. Although urban people will have less of an issue, students from the rural area find it difficult. And not many people are available to help them.
“So we want to provide classes where retired teachers can teach them. When more of them become interested in learning English, they will read more books to widen their knowledge.
“Most of them don’t have that opportunity. We don’t want them to just give up on their own future,” he says.