Building value for a grocer brand

Expanded offering: Village Pantry was started in early 2017 as an added service for customers.

IN THE old days, provision shop owners knew their regular customers well. They would probably have known what items their customers were there for, who prefers tea over coffee, or whose mother was ill.

With modern trade, maintaining that relationship with customers can be a challenge. Supermarkets are bigger and customers mainly pop in to get what they need.