Click Wars: May the best plat­form win

E-COM­MERCE in 2019 is ex­pected to flour­ish in Thai­land as gi­ant e-mar­ket­place providers and huge so­cial me­dia plat­forms bat­tle it out. In­vestors are ex­pected to join the bat­tle­field, lay­ing their bids in front of pay­ment and lo­gis­tic play­ers in e-com­merce.

Ac­cord­ing to a study by Google and Te­masek, 2018 was the year of e-com­merce for South­-East Asia and Thai­land could boast the fastest growth. The study, “e-Con­omy SEA 2018: South­east Asia’s In­ter­net Econ­omy Reaches an In­flec­tion Point”, also found that e-com­merce adop­tion had ac­cel­er­ated the most in Thai­land, reach­ing nearly US$3bil this year af­ter hav­ing tripled in two years – and the King­dom was the sec­ond-largest e-com­merce mar­ket in the re­gion.