WHEN Hor Daluch established the Cambodia’s first-ever ride-hailing app Exnet Taxi Cambodia in April 2016, his main challenge at the time was to convince Cambodians of the benefit of using technology for their daily commutes.
Daluch introduced his ride-hailing service at a time when Cambodians were still unfamiliar with the concept. But customers have gradually warmed to the concept as more operators continue to enter a now saturated ride-hailing market.
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