Laying a solid base

New markets: Tan says Inovar will be venturing into largely untapped markets, namely smaller towns.

LAMINATE flooring has come a long way from the cheap, synthetic product it once was. While the types and quality of some of the laminate flooring out there are still less than eco-friendly, it is clear that they are now part and parcel of the trend in modern living.

For Inovar Resources Sdn Bhd, who pioneered the use of laminated flooring in Malaysian market more than 20 years ago, the long-term potential of the industry is the catalyst for the company to continue to invest as it explores new growth avenues. This includes diversifying into different wooden flooring segments, says executive director Jason Tan.