Consumer cheer extends beyond one celebration

THE con­sumer cheer un­leashed by the Sin­gles Day (or Dou­ble Eleven) on­line shop­ping fes­ti­val on Nov 11 will likely ex­tend to New Year’s Day in China, coast­ing on the grow­ing pop­u­lar­ity of non-re­li­gious Christ­mas­-time cel­e­bra­tions, in­dus­try in­sid­ers said.

In­creas­ingly, even Chi­nese con­sumers, not just the global mar­kets, are buy­ing Christ­mas items pro­duced in Yiwu in East China’s Zhe­jiang prov­ince.