CHINA is one of the world’s most competitive markets. Companies and entrepreneurs might argue it is only for the most battle-hardened, because any profitable business idea tends to see competitors spring up very quickly.
This is what makes the unbridled success of American coffee shop chain Starbucks all the more puzzling. Since opening its first China outlet in January 1999, there has been no significant rival to Starbucks, allowing the Seattle-based company a clear run at capturing the market.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!