ADVERTISEMENT

Thailand businesses urged to innovate to survive


SMART machines, digital technology and global oversupply have prompted businesses and industries to find their “blue oceans”, according to Professor W Chan Kim, director of the INSEAD Blue Ocean Strategy Institute.

Kim, who is also co-author of the 2017 book “Blue Ocean Shift”, said at th recent Krungsri Business Forum in Bangkok that the global output of goods will continue rising in coming years. This, he said, would result in an oversupply in most industries and much fiercer competition.

SME , Blue Ocean , enterprise , innovation

   

ADVERTISEMENT