WHEN Amazon.com Inc bought Whole Foods for US$13.7bil last year, anyone watching grocery-delivery upstart Instacart Inc was just about ready to stick a fork in it. But the San Francisco-based startup maintained a more optimistic outlook. It said competition from Jeff Bezos’s e-commerce behemoth would actually help it grow.
Now, it looks like Instacart may have been right – or at least, the naysayers were wrong.
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