Leverage data to go further

Data driven: (from left) Moderator MAICCI secretary-general Datuk Dr A T Kumararajah discusses the use of data with Ng, Meehan and Teh.

THERE is a growing call for companies, particularly small businesses, to leverage data to secure success in this digital age.

“Understand the importance of data. You need data. If you don’t harvest and harness data, you won’t be better off tomorrow,” cautioned Azwan Baharuddin, Accenture country managing director.