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SMEs need to ride digital wave to progress


DISRUPTION is becoming a common term in business. Rapid development in technology and fast-changing consumer trends are pushing companies to look at different ways to reach out to their customers and lower cost to ensure that their business are not losing out.

While this makes the landscape all the more challenging, it also presents SMEs with a huge opportunity. The use of digital tools can help them expand their customer base and create new platforms to develop themselves.

Given their size, experts say small businesses are poised to take advantage of such opportunities because they are more agile and are able to change quickly.

To help SMEs gain an upper-hand in their growth journey, Star Media Group will be organising SMEBiz Think Tank on October 2 at New World Petaling Jaya Hotel.

This is part of The Star’s effort to support small enterprises under The Star Outstanding Business Awards (SOBA) initiative.

The event is aimed at helping SMEs thrive in the era of change and provide them with a platform to learn from the experiences of other companies that have succeeded in this area.

Going further: (from left) Koh, Nadhir, Leow and Seah will look at how SMEs can take their business digital.

Some of the panel discussions that will be carried out at SMEBiz Think Tank will focus on helping small businesses manoeuvre through the disruption faced in this digital age and how they can thrive by going digital.

In “Disruption in the SME Market”, Photobook Worldwide chief executive officer Leow Wee Jonn and Heng Hiap Industries managing director Seah Kian Hoe will be sharing their experiences on how they’ve managed to ensure their businesses remain relevant amid changes in the market.

Meanwhile, in “From Traditional to Digital”, participants will be able to draw learnings from panellists Golden Screen Cinemas chief executive officer Koh Mei Lee and TheLorry.com co-founder and executive director Nadhir Ashafiq on changing business models that incorporate digital elements. The use of technology can indeed help future-proof a business as competition increases.

Participants of SMEBiz Think Tank will also have the opportunity to network with various industry experts and with companies and executives across the board.

The fee for the full-day event is RM300 per person and is HRDF claimable.

SMEBiz Think Tank is organised by Star Media Group with Digi, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors, Credit Guarantee Corporation as co-sponsor, Matrade as official trade promotion partner and New World Petaling Jaya Hotel as official venue.

For more information, call Star Media Group Events Business Unit at 03-7967 1388 ext 1233 / 1857 or email events@thestar.com.my.

SOBA , SMEBiz Think Tank

   

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