SMEs need to ride digital wave to progress

DISRUPTION is becoming a common term in business. Rapid development in technology and fast-changing consumer trends are pushing companies to look at different ways to reach out to their customers and lower cost to ensure that their business are not losing out.

While this makes the landscape all the more challenging, it also presents SMEs with a huge opportunity. The use of digital tools can help them expand their customer base and create new platforms to develop themselves.