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Redefining service concepts and ideas


Prof Quamrul (second from left) shaking hands with Prof Liang after the MoU signing ceremony. Looking on are (from left) Tio, Prof Hidaka and Dr Rick Chen.

Prof Quamrul (second from left) shaking hands with Prof Liang after the MoU signing ceremony. Looking on are (from left) Tio, Prof Hidaka and Dr Rick Chen.

SERVICES have long been part of the world economy. In the most advanced service economies such as Japan, services create up to three-quarters of the wealth and more than 80% of employment.

With advancements in both the information, communication and operations technologies today, the capacities, scope and definition of services have extended beyond its traditional boundaries.

In order to disseminate this concept, Serviceology Society Malaysia (Sesma) was established last July.

The launch at The Lighthouse, PKT Logistics Group in Shah Alam was witnessed by Society for Serviceology (Japan) president Prof Kazuyoshi Hidaka; Education Ministry Industrial Relations director Prof Arham Abdullah; PKT Logistics Group chief executive officer and managing director Datuk Michael Tio; and international guests from Japan and Taiwan as well as International Workshop of Service Innovation participants.

The academic society aims to bring service researchers and practitioners under one roof for the purpose of redefining service concepts and ideas, and exploring the application of these concepts and ideas in real industrial and community settings.

The word “serviceology” was first coined by the Japanese Society for Serviceology to explore theoretical structures of service concepts and generate scientific systematisation of services and products, and then promote technological developments for solutions of industrial and social issues.

“We strongly hope to spread the concept in Malaysia and expand to other countries via our networking collaborations. Sesma aims to provide collaborative opportunity among the experts in business and research,” said Sesma president Prof Quamrul Hasan.

At the launch, a memorandum of understanding (MoU) between Sesma and Service Science Society of Taiwan was signed; Prof Quamrul represented Sesma while president Prof Ting-Peng Liang acted on behalf of the Taiwanese Service Science Society.

Under the MoU, both societies will collaborate in joint international events and conferences, research projects and activities to enhance service science development and mutual understanding.

In addition to the Sesma launch, an International Workshop on Service Innovation was also conducted, attracting more than 100 participants from the academic and corporate sectors.

The event, Sesma’s first, was organised in collaboration with Universiti Utara Malaysia, Universiti Kebangsaan Malaysia and PKT Logistics Group Sdn Bhd, which was the main host.

The aim of the workshop was to bring together a team of experts in an effort to share ideas and transfer important skills on service innovation.

Central Region , Sesma , Serviceology , society , MoU

   

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