Potential in dragon fruit ventures


ORIGINALLY from Mexico, the delectable dragon fruit, also known by its generic name “Pitaya”, was practically unknown in Malaysia some 15 years ago. These days, they are a common sight in local farms and grocers, and in many parts of South-East Asia and China.

Raymond Chong, founder of beverage maker Asia Big Power Sdn Bhd, is proud of his role in introducing the exotic fruit here.

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