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Employ the right branding strategy


Digital approach: (from left) Chong, Khairan, Tio and Chung broached the subject of using technology to move forward.

Digital approach: (from left) Chong, Khairan, Tio and Chung broached the subject of using technology to move forward.

A GOOD presentation and a good story are essential components of an effective branding strategy, says Branding Association of Malaysia president Datuk Eric Chong.

“Nowadays, the aesthetic appeal of a product is necessary to make it sell successfully in the market.

SOBA

   

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