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Engaging entrepreneurs for growth


Sharing experiences: Some of the speakers at SOBA LA B are (from left) Loi, Chew and Lim.

Sharing experiences: Some of the speakers at SOBA LA B are (from left) Loi, Chew and Lim.

IN EFFORTS to encourage small business growth in Malaysia, Star Media Group will be organising SOBA LAB, a platform for entrepreneurs to engage with and learn from the experiences of other business owners who have succeeded in their own right.

SOBA LAB is held in conjunction with The Star Outstanding Business Awards (SOBA) 2018.

The first LAB will kick off in Penang on July 18 at MSOGO Co.Workspace, Prangin Mall. This will be followed by MU Hotel in Ipoh (July 25), The Puteri Pacific Johor Baru (Aug 1) and Menara Star in Petaling Jaya (Aug 8).

The workshops will feature a panel discussion on how businesses can leverage technology to ease their operations and go digital. The panel discussions will include representatives from Digi, PKT Logistics and RHB Bank, all known for their digital initiatives.

Digi has successfully evolved into a digital-first telecommunications company and will share its experience in employing a mobile marketing strategy to reach a wider target audience while PKT will highlight its success in using social media to engage and retain its employees.

Meanwhile, RHB will be able to discuss how companies can do business the digital way as the economy moves towards a cashless one.

Participants will also be able to pick up pointers on obtaining financing and about going global from speakers from Credit Guarantee Corp (CGC) and Matrade.

There will also be sharing sessions from successful entrepreneurs such as Chriszen Malaysia Sdn Bhd managing director Mandy Leong (Ipoh), The Holstein Milk Company Sdn Bhd managing director Loi Tuan Ee (Johor) and Vitality Boost Sdn Bhd managing director Dr Soraya Rahim Ismail (PJ).

Workshop participants will also be able to hear from past SOBA winners like Lexis Hotels & Resorts Sdn Bhd president Mandy Chew (Penang), Kalyx Consultants Sdn Bhd managing director Shirlyn Lim (Penang) and Googolplex Properties Sdn Bhd group chief executive officer Christopher Liang (Ipoh) on their journey in building, managing and growing an award-winning company.

SOBA LAB will also provide entrepreneurs with networking opportunities, which encourages peer learning and opens up a myriad of business opportunities. This, in turn, will give them a boost to aspire for bigger goals and build stronger businesses.

Entry for SOBA LAB is free of charge but seats are limited. Interested participants are encouraged to register at www.soba.com.my to secure a seat on a first-come-first-served basis.

There will also be a SOBA Helpdesk at each location to cater to those interested to know more about SOBA awards.

SOBA is open to all local enterprises that are not part of a multinational group or listed group incorporated in Malaysia with foreign equity not exceeding 50%. Those who wish to participate may obtain the Awards submission pack from The Star or download the forms SOBA website.

Deadline for entries is Oct 19.

SOBA 2018 is organised by Star Media Group with DiGi, PKT Logistics Group Sdn Bhd and RHB Banking Group as main sponsors, Credit Guarantee Corporation as co-sponsor, Matrade as official trade promotion partner and New World Petaling Jaya Hotel as official venue.

It is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and audited by BDO with 988, SuriaFM and dimsum as official media partners.

For more information, call The Star Events Business Unit at 03-7967 1388 ext 1432 (Jasmine) / 1857 (Pei Wen) or visit www.soba.com.my.

SOBA , SOBA LAB

   

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