Growing appetite in regional bakery market

HAVING a halal certification is one of the most sought after recognitions among food players with global ambition. And Malaysia, being a renowned halal food manufacturing hub, has seen various global food players making a beeline to set up their bases here.

The interest in the local market is also, in part, due to Malaysia’s strategic gateway to the South-East Asian market. With a sizeable population and rising living standards, the Asean region is marked as one of the major growth drivers for the bread and baked food market.