Capturing two-wheeler market: Tarun Mehta gestures while addressing the media during the launch event of electric scooter Ather 450 in Bangalore. — AFP
BENGALURU-based startup Ather Energy opened pre-orders for its flagship electric scooters last Tuesday, hoping to build a beachhead in the world’s largest two-wheeler market that will allow it to launch a mass-market vehicle within two years.
Some 18 million petrol-driven scooters and motorcycles are sold in India annually, clogging roads in Delhi, Mumbai and Bengaluru with some of the world’s worst traffic and highest levels of pollution.
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