Excelling in a sticky business

Crowded space: Goh acknowledges that the F&B industry is fiercely competitive and its segment is reaching market saturation.

F&B chain operator looks abroad to drive growth moving forward

BUILDING a global F&B brand out of a non-halal Western concept restaurant chain in a Muslim majority country is certainly not an easy feat. Yet, for a pioneering restaurateur, Dr Jeffrey Goh Sim Ik is going big where many fear to tread – this could well be his secret ingredient to success.