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Stepping up efforts to attract more SMEs


CGC is gearing itself to create a stronger brand presence among the SME community.

CGC is gearing itself to create a stronger brand presence among the SME community.

IN line with the aspiration “to be the household name for small and medium enterprises (SMEs) by 2020”, Credit Guarantee Corporation Malaysia Berhad (CGC) has recently stepped up efforts in strengthening its brand presence among the SME community.

It has ventured into new SME segments and also intensified its outreach via further collaborations with the financial institutions.

“As CGC has laid a strong foundation on its growth, the focus is now directed towards sustaining the growth as well as enhancing our brand presence,” said CGC’s president and CEO Datuk Mohd Zamree Mohd Ishak.

On its branding exercise, CGC doubled its efforts by unveiling its new corporate logo last May.

It also launched the CGC-Glenmarie LRT Station last August and is the financing partner for contractors involved in the development of infrastructure projects like the Mass Rapid Transit, the Light Rail Transit, Pan Borneo Highway and the Pengerang Integrated Petroleum Complex.

CGC also sponsored key events, such as Star’s Outstanding Business Awards (SOBA), SMIDEX 2017 & SME Annual Showcase Conference, the “Tunas Usahawan Belia Bumiputera” Programme that was organised by SME Corporation Malaysia, Association of Development Finance Institutions of Malaysia’s “International CEO Forum”, the National Chamber of Commerce and Industry of Malaysia’s “Economic Forum” and more.

“In January 2016, CGC embarked on a five-year strategic plan from 2016-2020, themed ‘Transforming CGC, Powering SMEs’”, said Zamree.

“This is to ensure its long-term business sustainability and the progress is encouraging.”

The plan will see CGC gearing itself to create a stronger brand presence among the SME community while enhancing its people, processes and technology.

“CGC will continue to create value for SMEs through the provision of a wide range of products and services that would be able to meet their needs,” added Zamree.

Over the last 46 years, CGC has evolved through the different stages of a guarantee-based lending model.

Currently, CGC had introduced more than 45 different products that cater for various segments of SMEs.

As SMEs grow, their needs become increasingly sophisticated and more distinct.

To cater to the demand, CGC has evolved to provide beyond guarantee and financing facilities by providing advisory services in regards to financial and business development, credit information and credit rating services in collaboration with Credit Bureau Malaysia Sdn Bhd.

CBM helps SMEs improve their creditworthiness and bankability in order to enable them in securing favourable financing and credit terms from the banks and other credit grantors on their own merit.

In addition, CGC also offers capacity building services for SMEs under its developmental programme.

The development programme encompasses three main pillars, mentoring programme, market access and cross-border initiatives.

Under market access initiative, CGC assists SMEs in penetrating local, as well as, international markets.

CGC has in the past two years brought more than 10 SMEs to participate in international trade exhibitions such as the China-Asia Exhibition and Canton Fair.

CGC aspires to continue assisting more SMEs to enter the international market space.

Established in 1972, CGC’s role was to facilitate SMEs’ access to financing, by providing credit guarantees on loans/financing extended by financial institutions.

To date, CGC has assisted over 445,000 SMEs to obtain financing needs valued at over RM63.7bil.

■ Call CGC’s client service centre at 03-7880 0088, e-mail csc@cgc.com.my or visit http://www.cgc.com.my and http://www.fb.com/cgcmy for details on CGC.

   

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