Homegrown brand banks on botanical goodness

  • Smebiz
  • Friday, 08 Sep 2017

Tengku Zainal Abidin (left) is Dr Azmi

SOME plant extracts can do wonders for our skin and one person who strongly believes in the goodness of botanical remedies is medical doctor Dr Azmi Abdul Khan.

He advocates the use of natural ingredients as they contain antioxidants which can treat skin problems.

To prove his point, he made a thorough study on plant extracts for more than four years and came up with the product Botrem Restoractiv botanical body wash.

Back in 2009, when Dr Azmi was teaching at a private university in Penang, where he was in charge of Health Services and heading the Physiotherapy School, he felt compelled to concoct his own remedy to treat paediatric cases, especially those related to eczema, fungal infection and skin problems.

“I worked closely with a few professors from the Traditional and Complementary Medicine Faculty to get their input and recommendation on the healing nature of natural ingredients and their medicinal properties,” he said.

He came up with his first prototype hygiene wash in November 2015 and passed it to a friend, Tengku Zainal Abidin Tengku Ibrahim, who had chronic eczema, to try it out.

Tengku Zainal experienced positive results, thanks to the product and gave his endorsement.

This inspired Dr Azmi to take it one step further and commercialise the wash.

Eventually, Tengku Zainal ended up being Dr Azmi’s business partner and the skincare range was named Botrem, short for Botanic Remedies.

The duo spent more than RM1mil on research and development, packaging and the production of Botrem’s first product, Botrem Restoractive botanical body wash.

Manufactured in Klang, the product is today distributed by Botrem Healthcare Sdn Bhd, a homegrown natural skincare company.

Some of the ingredients used for Botrem body wash include colloidal oatmeal, nutmeg, acacia Senegal gum and coconut oil, premium quality natural ingredients sourced from Australia, Sudan, India and Malaysia.

This body wash is gentle on the skin and non-drying, and said to cleanse, nourish, repair and protect the body.

“I want everyone from babies to elderly people to be able to enjoy the benefits of Botrem because it is suitable for all skin types,” said Dr Azmi, who is also the director of Botrem Healthcare Sdn Bhd.

He clarified that some users might experience light itchiness during initial use, but this is normal and temporary as skin is being “repaired”.

There are many other skincare products in the market but Tengku Zainal said he was not worried about the competition.

“We are not competing with other brands. We are confident that Botrem’s texture, scent and smoothness will speak for itself,” he said.

Botrem is also coming up with a full range of products such as body wash, facial wash, unisex hygiene wash, facial toner, hand and body lotion, hand and body cream, foot cream and lip balm.

Next in the pipeline will be a Botrem shampoo and conditioner, specially designed for those with scalp and hair problem.

“I believe the market share of Botrem will grow as more customers rave about Botrem in social media.

Tengku Zainal is looking into making Botrem available in Singapore, Indonesia, Saudi Arabia and France.

Botrem is available at selected pharmacies.

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Business , Central Region , Botrem


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