Tough choices: For the small-business owner, turning away customers can be a difficult thing to do.
In BUSINESS, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions, no one else. When we are just starting out, I think one of the hardest decision to make is the decision on customers.
Do we take this customer or not? Can we even choose our customers? I believe many of those who are just starting out dare not be picky about customers. Because that is better than having no customers at all. But is this the right thing to do?
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