Swiss company maintains close ties with sports


  • Business
  • Wednesday, 17 Sep 2014

For many years, Tissot has been the timing partner for a multitude of major sports among which are MotoGP, ice hockey, cycling, the International Basketball Association games and the Fencing World Championships.

The appeal of sports is in the competition, and timing is such an integral part of this that getting it exactly right, time after time, is imperative. Tissot has demonstrated its ability to provide absolute accuracy and has become a trusted partner of some of the world’s biggest sports.

It’s no easy task when MotoGP racers can be separated by only thousandths of a second at the finish line, or fencers touch a millisecond apart. Only Tissot is the official timekeeping partner of these sports.

However, timing, scoring and statistics in modern sports is not simply a matter of counting down seconds and tallying positions.

Analysis and statistics have gained a tremendous importance for fans, coaches, athletes, commentators and the media.

In association with its partner and fellow Swatch Group company, Swiss Timing, Tissot has developed a number of complex information technology-based systems to allow everyone, from the ordinary fan to the professional, to analyse and enjoy today’s dynamic and energetic sports even more.

Whether from home, on TV or online, or even in the stadium or at the track, Tissot provides detailed timing, scoring and statistical information within seconds to allow the sports to be showcased at the top international level.

Understandably, when people are used to the precision and accuracy of Tissot timekeeping, they attribute the same qualities to the timepieces Tissot produces.

Tissot is the number one volume producer of traditional watches in Switzerland and each of these products, from the T-Touch Expert to the Heritage 150 Automatic Chronograph, is held to exacting precision standards.

Tissot involved not only in timekeeping but also in sponsorship of many sports, partnerships with athletes (such as American race car driver Danica Patrick, former England international footballer Michael Owen and MotoGP rider Nicky Hayden) and the production of official timepieces for key sports.

The sports Tissot partners with are all based on popularity, reach and their fit with the brand’s image of precision and innovation.

The company is always looking for new partnerships to grow the brand and to help the sports succeed.

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