Art of luxurious timepieces

  • SME
  • Wednesday, 03 Sep 2014

(from left) Rudaz, Cheung, and Chu examine some Franck Muller timepieces on display at the WPHH exhibition at Sincere Watches' boutique at Suria KLCC.

FANS of Swiss watchmaker Franck Muller will be delighted to know the brand is currently holding its first World Presentation of Haute Horlogerie (WPHH) in South-East Asia right here in Kuala Lumpur.

WPHH Southeast Asia Tour, on display from 10am to 8pm at Sincere Fine Watches’ boutique in Suria KLCC, will end on Friday.

Over 100 Franck Muller timepieces from eight of its collections, some for the first time in the world such as the “Vanguard” design, an extension of the brand’s sporty line of watches.

The tour will then go on to Singapore and Thailand before finishing in Hong Kong.

The watchmaker’s Asia-Pacific ambassador and Hong Kong artiste Julian Cheung Chi-Lam also made an appearance at the exhibition launch last Thursday, sparking a rush among the female guests to snap photographs with him.

The Vanguard utilises Franck Muller’s “Curvex” casing, with applique relief numerals that literally stand out.

Additionally, the watchmaker has also created a limited-edition line of 60 “Vanguard Tourbillon”, a manual-wound movement with 60 hours’ power reserve, with Cheung modelling one of the limited pieces at the launch.

For the ladies, the exhibition includes the “Sunrise” collection, set with mother-of-pearl and diamonds and available in Franck Muller’s four signature lines — Curvex, Master Square, Long Island and Infinity Ronde.

Another limited-edition piece is the Casablanca collection, made for 28 pieces, with distinctive royal yellow numerals on an elegant black watch face.

Sincere Watches Ltd.’s vice-chairman Kingston Chu, sportted Franck Muller’s classic 7-Days Power Reserve Skeleton, where the inner workings of the watch are exposed through the watch face to showcase Franck Muller’s precision work during the launch.

Some of the elegent Franck Muller timepieces put on display at the WPHH Southeast Asia Exhibition.
Some of the elegent Franck Muller timepieces put on display at the WPHH Southeast Asia Exhibition.

The first WPHH exhibition in Asia was conducted in Hong Kong’s Central Plaza, and according to Franck Muller director Nicholas Rudaz it was billed as the “tallest” watch exhibition in the world.

“Watch and horology exhibitions are quite well-known in Switzerland and Europe in general, but they are still something new here in Asia. So, even WPHH 2013 in Hong Kong offered our Asian clients and fans a more local, private setting to view and enjoy our timepieces,” said Rudaz.

Thus far, the reception from their clients and customers has been very positive, with Rudaz adding that such exhibitions are even “revolutionary” in the Asian setting.

Both Chu and Rudaz agreed that the Malaysian market and collectors comprised one of the watchmaker’s biggest markets.

“We have a lot of Malaysian fans, as Sincere Watches has been here for more that two decades, and Franck Muller was here with us from the beginning,” said Chu.

“Although we cannot give figures as a private company, Malaysia is significant to us, and we allocate many important timepieces for our collectors here,” said Rudaz.

For more information, call 03-2166 2181.

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