Young entrepreneur finds her niche in makeup

Two years after working as a solo makeup artist, Tan was heading her own team of artists.

Rynee Tan has always wanted to become a boss. In school, when asked to write about her ambition, she would state her wish to become a boss.

Tan said she achieved her goal when she was 18 when she began working solo as a makeup artist. Two years later she was heading her own team.

“My style of makeup leans towards trendy, I’m not into peculiar or exaggerated styles.

“Some of the out-of-the-world style of makeup can only be used once, even if you learned it, it is difficult to put it to use it in real life,” the 26-year-old founder of Rynee Make up Artist Studio said.

“Nowadays, many might learn the art of makeup, but most likely won’t end up as a makeup artist.

“That’s because they could not find their direction in life. Plus, the avenues provided by makeup academies are not sustainable. I also worked as a makeup artist at a TV station, but discovered that that was not what I wanted,” she said.

She then decided to focus on providing bridal makeup services.

“It was a struggle at first. When I first started, I would put my work on Facebook as it is a useful platform.

“I later felt that it still seemed like working for someone else, so I took the plunge and started my own website,” she said.

She later faced another hurdle — she found out that customers thought that merely a having a website without a proper location to meet customers lacked professionalism.

“Hence, I decided to rent my current location as my workspace.

“Customers feel more at ease; with just a website, there may be concerns that their money would vanish the moment the a transaction completed,” she said.

Within six months, she began seeing a rise in customers.

Tan feels that it is important to let people know her style of makeup and this will attract the type of customers who require that style.

“I began receiving many requests for my makeup services.

“Of course, I know the importance of image and branding, my name is my brand. Many people search online to find out about my designs.

“This is very important, if you type a (brand or company) name in the Internet and nothing pops out, it will be tough for the business owner,” she said.

There was a time when she would just stay at home and search online for information on how to be a professional makeup artist and how to start her own business.

She then realised she did not have a photographer with whom she could collaborate with.

She then sent out many emails and because of that she managed to find Jim Liaw, a respected photographer in Malaysia.

“We must be pro-active in whatever we do, we can’t just sit around and wait.

“Thinking back on why I emailed the photographers, I think that sort of impulsive action needs to be encouraged,” she said.

For Tan, teamwork is very important, something she realised when she was overwhelmed by work.

“When I began my career, I had customers scheduled for the same time.

“I realised that I could not do it on my own, I couldn’t just work via a website; just replying emails would take up the whole day, it was so hectic!”

She now has her own team and collaborates with a photographer and sometimes go abroad for bridal shoots. She is also a makeup instructor.

Her main aim of teaching is to be able to recruit more talent for her team.

“What I need now is manpower. If you are merely in it for fun, then my advice is to not waste money and everyone’s time.

“I have many plans for the future, I hope to let my team take on the makeup part while I work behind the scenes or focus on teaching ,” she said.

She says she looks back on her decision to enter the makeup industry with no regrets.

“I don’t think that I have achieved something and rest on my laurels.

“There is no ‘great’ in this industry, even when you are 60 years old, your makeup skills may not be the best because trends are ever changing.

“We must always stay ahead of current trends,” she said.

She says her teacher always said, “Do not be choosy about what you do. And I’m the type of person who is not selective about my job.

“When I’m training newcomers, I find it perplexing that the young people nowadays do not have the same work attitude I had back then. They can be choosy about their job; I just don’t understand (their attitude).

“Why do customers make things difficult for you? Is it because of your attitude? I always tell my students that just having good makeup skills or social skills is not enough, a good working attitude is more important!”

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Business , Women , red tomato , beauty , makeup , start-up


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