Playing with toys is serious business for trio

(From left) Alvin, Steven and David showing some of the toys available at their shop in Pavilion Mall.

While people associate toys with the fun they provide, the Choe brothers’ take on playthings is entirely more serious.

The three brothers took the somewhat risky decision to set up a new shop selling toys in an age when it’s not unusual for most children to get their entertainment from the Internet.