Showcase for elegance

  • SME
  • Wednesday, 02 Jul 2014

Longines, the Swiss watchmaker renowned for its devotion to elegance, tradition and performance, has opened its second boutique in Malaysia at Suria KLCC Kuala Lumpur.

Located on the first level of the iconic mall, the boutique’s façade sporting the brand’s winged hourglass logo hints at the elegance within.

In keeping with the design aesthetic of its flagship stores around the world, the new boutique’s interior is a harmony of fine traditional materials such as lacquered wood panelling, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm, inviting warmth to complement the distinction of Longines’ timepieces.

Form flows beautifully into function as the narrow entrance cleverly directs the eye to the full sweep of Longines horological mastery, before narrowing again to usher guests to the VIP area that features a visual history of the company.

The boutique is shaped like a classic Longines timepiece — all curved walls and linear cases.

The tapered entryway that features recessed display cases mimicks a watch strap.

This then widens into a rotunda that is a subtly stylised round case complete with bezel, crown and watchface set with batons that form the ceiling.

From this vantage, guests have a full view of Longines current and classic collections.

The space tapers again with more recessed and freestanding displays.

The palette of warm mahogany, cream, black, brushed stainless steel and white set off refined plinths that cradle key pieces of the Longines collections, allowing a clear view of the brand’s elegant timepieces.

The ambience and atmosphere embody Longines’ vision that “elegance is an attitude.”

The opening of Longines’ second boutique in Malaysia in as many years reflects the brand’s commitment to watch enthusiasts and collectors here.

The second Longines boutique allows guests to enjoy the full Longines experience that encompasses beautiful products in a setting that is both contemporary and warm.

With each new boutique opening, Longines takes the opportunity to show different facets of Longines’ fabled passion for elegance and constant innovation and showcases the brand’s values and 182- year heritage of effortlessly weaving elegance and innovation.

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Lifestyle , Longines , Swiss watch , boutique , Suria KLCC


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