Company shows appreciation for customers and their memories


A COCKTAIL event hosted by Rolex at the Pavilion Kuala Lumpur mall recently evoked cherished memories among its owners who linked the timepiece to significant moments in their lives.

Lawyer Christopher Joseph links his Rolex to the memory of his late brother-in-law who presented the watch to him upon graduating from university 15 years ago.

“This makes my Rolex especially meaningful because it signified my academic success,” said Joseph.

A treasured possession, it is only taken out from the safe and worn on his birthday.

Banker B. Ravintharan remembers buying his first Rolex Date 2 upon getting a significant job promotion.

Like Joseph, Ravintharan is selective when it comes to displaying his prized timepiece.

“The watch only comes out on special occasions,” he said.

Growing up in Penang, Andy Khoo recalled the Rolex was always seen as a sign of success and accomplishment.

“Buying one is definitely a self-reward,” said Khoo, country manager for an international IT company.

Between the late 1990s and early 2000s, the father of one spotted the Tricolour featuring a combination of white, yellow and rose gold in a catalogue and fell in love with the model.

Despite an earnest hunt, it eluded Khoo for almost a year until he found the lady’s version by chance at a Rolex boutique in Singapore.

Andy and Adeline Khoo showing their Rolex watches at the cocktail party by the brand at its boutique in Pavilion Kuala Lumpur.
Andy and Adeline Khoo showing their Rolex watches at the cocktail party by the brand at its boutique in Pavilion Kuala Lumpur.

It wasn’t his size but he decided to buy it for his wife, Adeline Khoo, to commemorate their 28 years of marriage.

Most vivid in Adeline’s memory, who has four Rolex watches, was how she got her RM40,000 diamond-studded Rolex during a work trip to Tokyo last year.

“It was totally unplanned,” she confessed.

By chance, the Rolex boutique at the duty-free zone was having a sale.

With only an hour to make her purchase, Adeline managed to manoeuvre her way to two harried sales people who were then serving 10 customers.

“When I got home, I found out the full price of the piece. Let’s just say I am very happy with my buy,” she said.

Djelita Japar (left) with her GMT Master and Mandovia Helerina wearing a Lady Datejust at Rolex's cocktail party at its boutique in Pavilion Kuala Lumpur.
Djelita Japar (left) with her GMT Master and Mandovia Helerina wearing a Lady Datejust at Rolex's cocktail party at its boutique in Pavilion Kuala Lumpur.

For Susan Chiang, who works in a multinational company, owning a Rolex had been an empowering feeling.

Having bought her first Rolex at the age of 23 for below RM10,000, Chiang now owns a diamond-studded version.

Confessing to having weathered a challenging life journey, including supporting a daughter through tertiary studies in Australia, Chiang saw her Rolex timepieces as a way to pamper herself.

“After working so hard, I feel I have a right to enjoy myself,” smiled Chiang.

Another fan of Rolex, Mandovia Helerina reckons it is a lucky charm.

“I wear the Lady Datejust so maybe that’s why I get a lot of dates,” she joked.

Attending the event with her was friend, Djelita Japar who sports a GMT Master 2, made for a man’s wrist.

“I bought this before I had my son,” said Djelita, showing off the bright colours on her watch.

In addition to a free flow of food and wine, guests were entertained with live music at the cocktail.

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Lifestyle , Rolex , Father's Day , cocktail

   

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