Rozel creates real buying experience to woo customers

Rozel's showrooms are not just a place to exhibit products, but an environment where customers can experience the brand. Rozel's new store in Johor gives customers the real experience before buying their furniture. Gan says they don't just display an item but create an environment for their customers before they buy a product.

Branding can have very different meanings for different companies with varying nature of businesses.

For Rozel Corporation Sdn Bhd, branding exists within every aspect of its business — from product, display, and even to customers’ buying experience.