Brand marks anniversary with a bang


  • SME
  • Wednesday, 23 Apr 2014

Over 400 specially invited guests, watch retailers, and, media partners dressed in their best ¿Fashionable 1970s Retro¿ came to view Claude Bernard¿s latest collections and experienced a truly enjoyable 'Back to the 1970s' themed night of music, fun and entertainment.

Independent Swiss watch manufacturer Claude Bernard celebrates 40 years of traditional precision Swiss watchmaking and to commemorate that proud heritage, the brand hosted a unique by-invitation-only “Thursday Night Fever” party.

For many years, the idea of owning or buying a top-quality Swiss watch could only be entertained by a predominantly wealthy section of the population.

Claude Bernard is changing this mindset.

It was made possible in 1973 through the collaboration of a team of watchmakers and engineers, and thus Claude Bernard and its vision of “Swiss luxury watches at affordable prices” was born.

The watches offer classic minimalist designs.

Made with stainless steel, the craftsmanship remains top-class.

The timepieces are hand-assembled by Swiss watchmakers using traditional Swiss watchmaking methods.

In light of Claude Bernard’s establishment during this memorable period, “Thursday Night Fever” featured a dress code of 1970s retro.

Activities such as the “Mega Artist” contest and a “Retro King and Queen” catwalk were held to award participants who came best dressed in their throwback 1970s outfit.

Prizes included Claude Bernard Swiss-made watches and Claude Bernard wine glasses.

Cocoa is the hottest hue in the watch industry, with top Swiss marques including Claude Bernard, unveiling collections in shades of brown.
Cocoa is the hottest hue in the watch industry, with top Swiss marques including Claude Bernard, unveiling collections in shades of brown.

Over 400 specially invited guests, watch retailers and media partners turned up to view Claude Bernard’s latest collections and experienced a truly enjoyable “Back to the 1970s” themed night of music, fun and entertainment!

Claude Bernard distributor (Malaysia and Singapore), Crystal Time brand manager Pamela Tan said the 1970s was a turbulent decade that paved the way for change and shaped the world that we know today.

“Claude Bernard is an independent Swiss watch brand that triumphed during the decade of turbulence and this 40th anniversary celebrates its strength and expansion in more than 30 international markets since then.

“We look forward to growing the Claude Bernard brand together with our valued business partners and customers in 2014 and beyond,” said Tan.

The company also introduced its new Lady Luna collection of quartz watches featuring mother-of-pearl dials.
The brand also introduced its new Lady Luna collection of quartz watches featuring mother- of- pearl dials.

Set among the innovative watch manufacturers in the heart of the Jura Mountains in Switzerland, Claude Bernard combines traditional watchmaking skills with exclusive design and a hint of extravagance.

Every watch made in the company’s workshops in Les Genevez is a piece of high-quality craftsmanship, distilling — as they have done for generations — all the experience and passion of the watchmakers at Claude Bernard.

“No watch leaves the workshop without a thorough inspection and rigorous testing in the company’s state-of-the-heart facilities,” said Tan.

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Business , Watches , Swiss , Claude Bernard

   

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