Gourmet meals for pets


IF YOU thought that “fine-dining” was a concept applicable only to people, think again.

Pet World Marketing Sdn Bhd recently launched its latest range of gourmet pet food for dogs, the ProBalance 100g Gourmet Selection, which the company says offers wholesome meals that are packed with nutrients vital for a dog’s health.

The range comes in four flavours — roast chicken, prime beef, tender lamb, and tender lamb and vegetable — in a 100g serving.

The product also marks the first collaboration between Pet World Marketing and Australian pet food manufacturer Nature’s Gift.

Pet World Marketing business development manager Peter Lee said all-natural ingredients from Australia were used, formulated with oligofructose and glucosamine to protect dogs’ digestion tracts as well as strengthen their bones.

“The unique recipes are made as such that they are suitable for all sizes and breeds of dogs,” he said.

Lee added that they aimed to promote an active lifestyle for dogs and build better and stronger dogs for a longer life.

“This also creates a strong bond between pets and their owners,” he said.

Nature’s Gift director Paul Beattie explained that the making of the products used raw-fill technology, where food is sealed in its freshest form before it is cooked in retort ovens.

This ensures that essential nutrients are not lost during the cooking process.

They are then packaged and shipped for sale in a ready-to-eat form.

Pet World Marketing chief executive officer Choy Peng Yew said demand for quality pet food was higher among pet lovers.

“Back then, most people fed their pets regular pet food. Today, there is a wide range of products that cater to a pet’s different needs, such as for senior or junior cats and dogs,” said Choy.

“With ‘humanisation’, people are becoming more aware of their pets’ needs and the food they feed to their pets,” he said.

The ProBalance 100g Gourmet Selection will be available at all major hypermarkets such as Tesco and Giant, and pet stores nationwide for RM4.

Pet World Marketing Sdn Bhd was established in 2007 and is based in Selangor. It is the brand owner of ProDiet cat food and ProBalance dog food.

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