Company out to make a name for itself in basketball

AT ITS heart, basketball is a team sport played by individuals on a rectangular court. Two teams of five players trying to shoot a ball through a hoop. A simple game that has churned out billionaires.

Despite leaving the game more than a decade ago, basketball’s prodigal son and one of the most recognised athletes in the world, Michael Jordan, netted an estimated US$80mil (RM262.2 million) last year from corporate partners.