Where the brands gather: 400 booths were set up at the annual IBS exhibition in Putra World Trade Centre.
THE Malaysia China International Trade Link Association (Macita) and ES Event Management Sdn Bhd recently organised the 10th Malaysia International Branding Showcase (IBS) at the Putra World Trade Centre.
The event, spread across four days, was held last month in conjunction with the Zhejiang Export Commodities Fair, which gathered products from different regions of Asia to gain brand identification among customers and trade partners.
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