Businesses can profit from communicating simply

Webb: We are all sometimes guilty of writing more than we should, when a simple statement gets the message across

USE plain English to help businesses become more efficient. That is the battle cry of Plain Language Solutions, a company that advocates communicating clearly and simply.

The idea of plain language has been around for a hundred years. But it has become more common only since 1998 when Europe’s aerospace industry published a “Simplified Technical English” standard. Since then, most Western countries have increasingly emphasised its use.