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Landmark neighbourhood mall in Petaling Jaya to reopen its doors


  • SME
  • Tuesday, 30 Jul 2013

The mall has already pre-leased 70% of its retail units.

The mall has already pre-leased 70% of its retail units.

WITH the opening of many new shopping centres in the Klang Valley, the soon-to-be-completed Jaya Shopping Centre stands out as a neighbourhood retail centre laden with rich memories and a strong association among the community.

Built in 1974, Jaya Shopping Centre was the first shopping complex in Petaling Jaya, so its reopening should spark fond memories among Petaling Jaya residents.

“We constantly receive queries from the public, especially Petaling Jaya residents, on the return of their beloved Jaya Shopping Centre,” said Jaya Section Fourteen Sdn Bhd director Ismail Ani Arope.

“Over the last three decades, everyone here had a part of their lives associated with Jaya Shopping Centre — this was where high school love blossomed, kinship developed, families gathered and the place to shop for any occasion.

“They have fond memories of Jaya Shopping Centre and it was therefore important that we retain and relive this spirit.

“I am an honorary Petaling Jaya boy and can relate to these sentiments which cannot be replicated.

“At the same time, we are confident that the upgraded and improved Jaya Shopping Centre will rejuvenate and become an integral part of Petaling Jaya.”

Located on the same site in Section 14, Petaling Jaya as its previous incarnation, the new Jaya Shopping Centre has a nett lettable area of 270,000sq ft spanning seven retail levels and four levels of basement parking able to accommodate 780 cars.

The new Jaya Shopping Centre will offer a wide selection of food and beverage outlets, a supermarket, cinema and entertainment concepts, sportswear and fashion, children’s toys and gifts, beauty and wellness spas, electronics and gadgets and a banking hall targeted to the established and bustling Petaling Jaya market.

To-date, Jaya Shopping Centre has already pre-leased 70% of the retail units.

“We also noted the evolving demographics in Petaling Jaya.

“Petaling Jaya folk are generally loyal and will not think of relocating anywhere else, and they have remained albeit accomplished and affluent.

“The typical PJ household is established, with many people living in the same residences for over 30 years.

“They are second or third generation white collar professionals, doctors, partners in legal practice or audit firms, or business owners.

“While there is this established bedrock of community, its growing youth population comes from the 30 primary schools, 16 secondary schools and 23 universities in the vicinity.

“As the community has prospered, it is important that we upgraded Jaya Shopping Centre to reflect their improved lifestyles and expectations,” he added.

According to Ismail, among the previous tenants of Jaya Shopping Centre who will take up retail space are Cold Storage, Hing’s Watch, Krystal Shoes and Accessories, Nelson’s Corn in a Cup and Poh Kong Jewellers.

“About 30% of the original tenants have agreed to come back and continue providing their services and products, along with other trendy shopping brands, homegrown local boutiques, and lifestyle and leisure operators.

“It is not only about revisiting nostalgia but also offering a fresh retail experience for the new generation of shoppers,” Ismail said.

The former Jaya Supermarket was a popular landmark and started the trend of neighbourhood malls in the 70’s.

The new Jaya Shopping Centre is scheduled to be completed by the fourth quarter of this year.

“We are very excited on the reopening; it will be as if we are returning Jaya Shopping Centre back to the city,” he added.

   

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